Director of Trade Facilities at the Ministry of Trade Explores Market-Based Economic Development Strategies at SBM ITB
By Chysara Rabani - Mahasiswa Teknik Pertambangan, 2022
Editor M. Naufal Hafizh, S.S.
BANDUNG, itb.ac.id - Ikatan Mahasiswa Kewirausahaan Artha ITB, collaborated with the School of Business and Managament of Institut Teknologi Bandung (SBM ITB), to host a Fridaypreneurshio event, Friday (25/4/2025) in the SBM ITB Auditorium. With the theme of “Community Market-Based Economic Development”, this event featured Sri Sugy Atmanto, S.E., M.M., Director of Trade and Logistics Facilities, Ministry of Trade of the Republic of Indonesia, as the keynote speaker.
He explained that the national economy continues to grow positively despite facing global challenges. In 2024, Indonesia’s economic growth reached 5.03%, with all sectors recorded having positive growth. Other than that, inflation was successfully controlled, the consumer confidence index remained at an optimistic level, and the trade balance continued to record a surplus, showing the resilience of the national macroeconomy.
"This growth momentum must be continuously maintained by strengthening the foundation of the people’s economy, one of which is through empowering traditional markets,” he stated.
In line with the direction of domestic policy as outlined in the Presidential Instruction (Inpres) Number 8 of 2025, specifically Instruction Four, Number 31, the government is focusing on optimizing poverty alleviation efforts and eradicating extreme poverty. One of the strategic efforts being promoted is the revitalization of traditional markets. This initiative aims to increase public income through a higher number of visitors and transactions, create new economic opportunities, reduce living costs through the availability of affordable goods, and expand market access for the community. Market revitalization is also expected to reduce poverty through a more equitable distribution of income and the creation of local job opportunities.
He emphasized the importance of traditional markets as economic hubs for traders as well as micro, small, and medium enterprises (MSMEs). “Traditional markets are not merely places for buying and selling, they are also spaces for social and cultural interaction, and for strengthening the local economy,” he said.
Building on this fact, the Ministry of Trade is promoting market revitalization, which includes physical infrastructure development, the application of SNI-based management standards, improvement of supply chains from upstream to downstream, and the enhancement of social and cultural interactions. From 2015 to 2024, the Ministry of Trade recorded the successful revitalization of 5075 traditional markets across Indonesia.
As a follow-up to Presidential Instruction 8 of 2025, the government has also launched various supporting programs such as the Nusantara Market Cleaning Movement, the Youth Community Service Programs for Traditional Markets, market and vendor digitalization, and the activation of traditional markets.
The digitalization of traditional markets aims to increase the competitiveness of traditional markets, strengthen cashless transactions, expand access to marketing and financing for vendors, and promote digital and financial literacy among the community. This digitalization takes the form of e-commerce, market websites, e-retribution systems, on-demand delivery services, e-payment solutions, digital marketing via social media, and digital-based logistics management. By the end of 2024, a total of 5807 traditional markets and 306.964 traders had been digitised.
On this occasion, he also invited students to actively contribute to the empowerment of traditional markets. “Students are agents of change. Through active participation in community service programs, research, or digital innovation, we can accelerate the transformation of traditional markets to become more modern and sustainable,” he said.
Reporter: Chysara Rabani (Mining Engineering, 2022)
Nadya Fini Nabila (Management, 2023)
