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Founded by Nabilah Safira, an Interior Design student at ITB, Yura Fleur grew out of her personal passion for accessories. She explained that the idea emerged from her daily habit of wearing them. “I have always enjoyed wearing accessories. Once, because I was in a rush, I forgot to wear them and it felt like something was missing. From that moment, I thought about creating my own so they could better reflect my character,” she shared.

All Yura Fleur products are handmade by Nabilah herself, giving each piece exclusivity and a personal touch. The collection displayed at Entrepreneur Expo ITB 2025 blended soft and imaginative nuances with sweetness and a unique flair, which she believes allows people to express themselves through small details. “For bracelets, I always wear them every day. It feels empty without them,” she added, reflecting her love for accessories that has now materialized into her creations.

Although the brand was established only about a week before the exhibition, Yura Fleur quickly captured visitors’ attention. One memorable moment occurred when a visitor from Korea purchased nearly the entire bracelet collection. “Yesterday, there was a visitor from Korea who bought all the bracelets,” Nabilah said enthusiastically. This illustrates how the creative works of ITB students can spark interest not only within the academic community but also among the broader public.

The participation of Yura Fleur in Entrepreneur Expo ITB 2025 demonstrates how hobbies and personal interests can evolve into promising business opportunities. The Expo also underscores ITB’s commitment to providing students with a platform to present their innovative works and independently grow their entrepreneurial ventures.

Reporter: Atika Widya Nurfaizah (Bio Management, 2025)