������Ƶ

This collaborative program brings together lecturers from multiple institutions: Miga Meganika Julian, S.T., M.T. (Hydrography Research Group, FITB ITB), Dr. Prima Roza (Humanities Research Group, FSRD ITB), Esa Fajar Hidayat, S.Kel., M.Si. (Marine Science, UB), and Mega Yuniartik, S.Pi., M.P. (UNTAG Banyuwangi). The program also received support from Pertamina Port and Logistic and engaged local entrepreneurs and Small and Medium Enterprises in Banyuwangi in developing and marketing mangrove-based products.

The activities included designing marketing strategies, preparing a business model canvas to sharpen business direction, establishing partnerships with stakeholders, and providing digital marketing assistance through online platforms such as Shopee and TikTok Shop. These efforts aim to strengthen the competitiveness of local Small and Medium Enterprises and expand their market reach.

“We hope this initiative will inspire other regions to explore mangrove utilization and cultivation, not only for economic benefits but also for environmental sustainability,” said Ayomi Rais, an ITB student participating in the program.

Reporter: Indah Marcelinawati (Urban and Regional Planning, 2022)